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Welcome to Your Small Business Academy!

Are you an entrepreneur who wants to build your own business? 

You're in the right place!

Regardless of why you want to make the move to build your own business—a dead-end job or to exploit a gap in the marketplace—I'm here to tell you that you can package your expertise and find your ideal audience to build your small empire.

As a STEAM entrepreneur who's worked for corporate 'Merica spinning my wheels in meaningless jobs, I've spent the last 20+ years building my business helping Fortune 100 companies, non-profits, and entrepreneurs build their business. And I can help you, too.

Life is too short to battle with meaningless dead-end jobs. 

The first step? Download the Free Small Business Brand Tool Kit System - 7 Must-Have Accounts to Getting Seen today. It's the smart way to get started on your path to visibility as you build your small business.

And then when you're ready, check out the BYO Money Message, where you can learn how to connect with the right customers so that you can make sales today.

Available Products

BYO Brand Strategy Masterclass

Are you tired of making low sales?

Building a brand strategy is a critical key to the success of your business. Originally reserved for big companies by big agencies, Lisa shows you how to move from confusing customers to making sales. 


BYO Money Message Course

Are You Resonating with Your Audience?

It doesn’t matter how good you are at what you do if nobody understands why they should work with you or why they should buy your product. This Build-Your-Own Money Message will move you from monologuing endlessly like a supervillain and confusing customers to immediately making sales. 

Guaranteed to get results!

BYO Market Research

Have you wasted enough time?

Stop wasting time and money with products that don't sell. Effective market research enables you to understand your customer's needs and preferences to build products your audience craves. Includes trendspotting, niches, and product development ideas.

BYO Content Strategy + Storytelling Formulas

Influence and build a movement

Implement Lisa's 9-step method for reaching and captivating your audience with relevant and timely messaging. 

BYO Opt-In

Only 4% of people who visit your website are ready to buy.

So what do you do with the remaining 96% of the cold traffic? Make them an irresistible offer. Opt-ins are a beautiful way of converting cold traffic into warm leads. Learn the ultimate art of turning cold leads into warm leads that build an audience to grow a profitable email list.

What’s Your Brand Superpower?

Let’s find out if you’re like Crayola, Nike, or Legos.

Discover Your Secret Sauce,
How to Serve Your Ideal Audience, and
Have Fun Doing It!

Curious? Take the Superpower Quiz.


BYO Ideal Audience Course

Are You Getting All the Customers You Need?

The Right Audience is Critical to Making Money

Learn how to identify your customer out of a crowd to craft customer exclusivity using Lisa’s HourGlass Effect™ formula.

And feel like Sherlock Holmes when you’re identifying your ideal customer.

Guaranteed to get results!

Free Small Business Brand Tool Kit

7 Quick Steps to Get Seen

Not to be missed! Establish your business brand on the right accounts to own and grow a successful business.


BYOBlueprint Package (DWY*)

BYO Blueprint™ is for startups and small businesses who need to articulate their vision. Knowing what you stand for and what you want will set you on the road to dominating your industry immediately.

A big picture strategy that identifies your brand and business opportunities with a plan to move forward the same day.

*Done With You (DWY) Package

BYOLaunch Package (DFY*)

BYO Launch™ is for startups and small businesses who need dynamic branding now and don’t have the time to wait to start selling. Everything you need to boost your business game immediately.

A total brand package ready for you to begin
attracting and selling to serious customers in just 3 weeks.

*Done For You (DFY) Package

BYO YouTube Channel Kit

Do you want to uplevel your professional brand on YouTube?

Grow your brand quickly and efficiently on YouTube with the BYO Channel Kit. Filled with build-your-own templates that will save you precious time and get back to workbench building your business.

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